20 years of Factor Essencial

It’s 1998, the first Spanish astronaut leaves the Earth in the Discovery, a famous blue pill is beating sales records in USA, Google is founded, and a group of designers with different profiles build together Factor Essencial.

Design, communication and technology have been our leitmotive and have been following us since we started. From the beginning, it was clear for us that our agency had to rely on two central pilars: creativity and technology. Fresh and honest creativity, and the zeal for knowing and taking advantage of the new communicative supports that technology is constantly offering us.

Throughout our life, we have worked for many different companies, using many different supports: graphical advertisements, packagings, catalogues, motion graphics, pieces of direct marketing, websites, corporate presentations, displays and elements of visual identity…  Different offers always designed under one strong and memorable concept, aligned with the personality of every product and brand. This has been the key which has allowed us to grow with our customers facing the constant market shifts. In 2004, with Facebook wearing diapers, we won a Laus prize for our work thewatchingmachine, the corporate website for Biel Capllonch, developed in Flash.

We have lived together with the transition from paper formats to digital formats. We have taken part in the shift from unilateral to bilateral business-consumer communication. We are happy to promote this constant change, to understand the user more and more, in order to come up with more innovative ideas that can bring results to our customers.

From our beginnings, we have applied our designer look to communication. One day we realized that what we have been doing for 20 years has actually a name: design thinking. In 2018, we changed our motto for Design Thinking for Communication, since we think that these words define who we are now and sum up our principles: design, communication and technology.

We keep working on what we most like doing: building memorable experiences, taking our clients out of the box, helping companies to connect with their users in the most unusual and effective way, and find, communicate and potentiate what makes them special: their Essencial Factor.