Lorenay. When superheroes come home.
Lorenay is a Spanish company manufacturer of perfumes and cosmetics. Among its offerings include the range of toiletries and perfumes aimed at kids. From Spiderman, Batman or Caillou. Our graphic proposal is the adaptation of the graphic guide of each character to different formats. Boxes, bottles, labels.
Always under a proposal where the superhero is the protagonist of the adaptation but also respecting the technical constraints of production. Because we can not always work with 5 direct inks, but this is not a limitation for us.
From the first models to the final art.
It's our daily work that at the beginning of a new project, the customer can see the different possibilities of the graphic design. That's how we work in Factor Essencial, the first proposals serve to determine the line to be developed, it is a shared determination and a good way to start.
In the case of packaging projects, the final result is presented in its demo version of volume so the idea presented in paper can also be seen with their formal details before sending it to production.
Prepare the documents for their production is essential.
Knowing how to interpret the information shown in the drawings is essential so at the time of their production, all the details have been provided and to not find any surprises.
Some of the projects that we have designed for Lorenay.
Si quieres contactar con Alex Puig Mestres, el máximo responsable de Factor Essencial, puedes hacerlo por muchas vías, desde un mail alex.puig[at]factoressencial[dot]com, llamar a nuestras oficinas de Barcelona T. 932 922 000, con el +34 si llamas fuera de España o vía skype con el usuario lecypui.