Entresòl 2a, porta 1a
08028 Barcelona
Spain
Design of the web of "Mag Lari". Behind the magician.
http://www.maglari.com/
Company introduction.
Mag Lari is an illusionist who define himself as an hybrid between David Coperfield and "Màgic Andreu". An entire showman that combines magic, mystery, humor, theater and choreography in all of his spectacles. The illusionist last works, "Secrets" and "Magiacadabra", have been a success of criticism and public.
Project information.
Communication objective.
To feed the curiosity of the user to motivate his assistance in the next performances of the artist.
Target.
The website is both to followers of "Mag Lari" and to users who scarcely meet the artist.
They are the young people and of medium age that like to be surprised.
They look for an entertaining and lively show, more than a spectacle purely of sleight of hand and magic.
Creative concept.
Welcome to the hume side of Mag Lari.
Sailing the web.
To sail along the website of Mag Lari is to enter a space where appear in an agile and rapid form the principal props that support the artist. Far from revealing the secrets of his magic, the website centers all the interest to offer a clear and sincere vision of the spectacle "Mag Lari" and of the artist who exists behind. Suggestive photographs, clear and direct texts and an oneiric design that unites mystery and elegance, they invite the user to know the most human side of Lari. From the origin of his transformation as magician to the evolution of all his spectacles, without forgetting his tastes and personal preferences. Every space is part of a light introduction designed to capture the interest of the user and to guide his curiosity towards the agenda of spectacles of the artist.
TYPO3 allows us.
Mag Lari is an artist in constant evolution that needs a website with agile and trustworthy mechanisms to manage its content in the moment. With TYPO3 we have integrated an appointment book module that allows to update and manage the calendar of performances of the artist in an easy and rapid way. This module presents also a high level of customization that allows us to design a structure completely adapted to the esthetics of the website and use different typographic resources to optimize its reception.
The big aptitude of the program TYPO3 to integrate and to manage different supports and contents of the web 2.0, allows to introduce the web to us with a suggestive presentation in Flash technology, as well as gain access in only one click to Mag Laris's Blog, Youtube channel and Facebook page.
On the other hand, we have ales integrated in the website the plugin "Cooliris". A tool of design that optimizes and makes the images gallery much more attractive. The application create a virtual mosaic where the photos flow to the rhythm that the user marks, with the possibility of stopping and of extending the images that are of his interest.
